It's everything

A brand's visual identity system is made up of its own visual elements and characteristics, which coexist and interact with each other, making the brand unique and distinct from the rest.

These elements work together to give it unity, consistency and flexibility across the different media in which it appears or can be applied, under a set of guidelines and usage rules that are then brought to life.

Every brand has a story to tell, and visual identity makes it possible.

A logo is a symbol used to represent and differentiate an institution, brand, person or company. It is made up of images, symbols and/or letters.

It is the set of visual elements that accompany the logo and are used across all its applications, reinforcing brand identity and making it easier to recognize.

Color is an important part of brand identity. Consistent use of the color palette not only reinforces brand cohesion; color also serves a psychological purpose by communicating a certain feeling or trait to the audience.

Approximately 2 weeks, depending on the project's complexity.