Falabella is a Chilean department store that is over 100 years old. It is found all across the country and in several other nations in Latin America.
Challenge
Fully manage and develop the printing of Christmas appliance catalogues, conveying the company’s identity and the strengths that set it apart from the competition.
Proposal
We developed a design proposal based on the company’s identity and brand values, emphasizing their strengths and highlighting their business cores.
Results
A 148-page catalogue that included a diverse range of appliances was developed in only five weeks and it surpassed all expectations and benchmarks within the company.
