Falabella is a Chilean department store that is over 100 years old. It is found all across the country and in several other nations in Latin America.
Challenge
Fully manage and develop the printing of appliance sales catalogues for Black Friday, conveying the company’s identity and the strengths that set it apart from the competition.
Proposal
We developed a design proposal based on the company’s identity and brand values, emphasizing their strengths and highlighting their business cores.
Results
The catalogue was developed in only two weeks and it surpassed all expectations and benchmarks within the company.
