{"id":2303,"date":"2012-10-19T15:05:29","date_gmt":"2012-10-19T15:05:29","guid":{"rendered":"https:\/\/zet.cl\/portfolio-item\/masisa-campana-de-innovacion\/"},"modified":"2019-01-02T20:34:41","modified_gmt":"2019-01-02T20:34:41","slug":"masisa-campana-de-innovacion","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/masisa-campana-de-innovacion\/","title":{"rendered":"Masisa, Campa\u00f1a de innovaci\u00f3n"},"content":{"rendered":"<p><strong>Desaf\u00edo<\/strong><br \/>\nCrear la identidad de la nueva plataforma de ideas (desarrollada por nosotros) y posicionarla como piloto entre los colaboradores de Chile tienen conexi\u00f3n a internet, para luego extenderla a toda la regi\u00f3n. A su vez, deb\u00edamos conectar esta nueva iniciativa con los actuales concursos de innovaci\u00f3n en Masisa que funcionan para todos sin exclusi\u00f3n y que son an\u00e1logos. Incluir la mascota Eme en la campa\u00f1a y potenciar los conceptos de creatividad, innovaci\u00f3n y trabajo colaborativo.<\/p>\n<p><strong>Propuesta<\/strong><br \/>\nTrabajamos en v\u00ednculo directo con el comit\u00e9 de innovaci\u00f3n y nos sumergimos en la cultura organizacional para comprender el esp\u00edritu necesario que lograse motivar el uso de esta plataforma. La llamamos \u201cEl \u00c1rbol\u201d y aludimos a un mundo imaginario de reuni\u00f3n, juego y colaboraci\u00f3n din\u00e1mica. Generamos una estrategia de campa\u00f1a para los colaboradores del centro sur del pa\u00eds y la manera de vincularlo paulatinamente con todos los colaboradores de Masisa y el concurso de innovaci\u00f3n. Invitamos a nuestros partners de Smog para el apoyo audiovisual y a Craneocrack quienes nos ayudaron a bajar en talleres el ejercicio pr\u00e1ctico creativo para innovar. Tras la campa\u00f1a, adem\u00e1s, realizamos una encuesta para determinar las fortalezas y debilidades de la campa\u00f1a.<\/p>\n<p><strong>Resultados<\/strong><br \/>\nTras 6 meses de an\u00e1lisis y trabajo , realizamos la imagen completa y piezas de campa\u00f1a que llegaron a 350 colaboradores. 16 workshops realizados en Santiago, Concepci\u00f3n, Cabrero y Temuco. Un incre\u00edble video que puedes ver aqu\u00ed. Adem\u00e1s, los resultados de la encuesta arrojaron que la campa\u00f1a en general fue bien valorada por los colaboradores y logr\u00f3 transmitir la importancia de la innovaci\u00f3n y el trabajo en equipo en Masisa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desaf\u00edo Crear la identidad de la nueva plataforma de ideas (desarrollada por nosotros) y posicionarla como piloto entre los colaboradores de Chile tienen conexi\u00f3n a internet,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2304,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[23,31,26],"class_list":["post-2303","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-branding","portfolio-types-campanas","portfolio-types-rrss-y-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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