{"id":2273,"date":"2012-09-13T01:17:15","date_gmt":"2012-09-13T01:17:15","guid":{"rendered":"https:\/\/zet.cl\/portfolio-item\/grupo-ultramar\/"},"modified":"2019-01-02T19:04:20","modified_gmt":"2019-01-02T19:04:20","slug":"grupo-ultramar","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/grupo-ultramar\/","title":{"rendered":"Grupo Ultramar"},"content":{"rendered":"<p><strong>Desaf\u00edo<\/strong><br \/>\nRealizar una campa\u00f1a interna para reencantar a los colaboradores con los valores corporativos del grupo.<\/p>\n<p><strong>Propuesta<\/strong><br \/>\nSe realiz\u00f3 una estrategia integral de campa\u00f1a, que abarc\u00f3 el desarrollo de un video institucional (en co-producci\u00f3n con Toro DGN, que puedes ver aqu\u00ed) para rescatar \u2013desde el testimonio de los propios colaboradores- el esp\u00edritu ultramarino. Por otra parte, tambi\u00e9n se crearon, a partir de un exhaustivo trabajo de conceptualizaci\u00f3n, personajes ilustrados que pudieran graficar de manera m\u00e1s l\u00fadica y expl\u00edcita los valores corporativos del grupo. Los personajes fueron desarrollados por el ilustrador Felipe Pizarro, y Zet desarroll\u00f3 toda la estrategia de campa\u00f1a, conceptualizaci\u00f3n, l\u00ednea gr\u00e1fica, Direcci\u00f3n de arte y piezas de campa\u00f1a, as\u00ed como tambi\u00e9n el guion del video corporativo.<\/p>\n<p><strong>Resultados<\/strong><br \/>\nLa campa\u00f1a fue todo un \u00e9xito en el piloto de prueba (UMAR) y en el 2012 se implement\u00f3, con modificaciones, en todo el Grupo Ultramar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desaf\u00edo Realizar una campa\u00f1a interna para reencantar a los colaboradores con los valores corporativos del grupo. Propuesta Se realiz\u00f3 una estrategia integral de campa\u00f1a, que abarc\u00f3<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2274,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[26],"class_list":["post-2273","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-rrss-y-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZET\u00ae Branding y Comunicaciones | Grupo Ultramar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zet.cl\/en\/portfolio-item\/grupo-ultramar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZET\u00ae Branding y Comunicaciones | Grupo Ultramar\" \/>\n<meta property=\"og:description\" content=\"Desaf\u00edo Realizar una campa\u00f1a interna para reencantar a los colaboradores con los valores corporativos del grupo. 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