{"id":2206,"date":"2012-07-16T15:35:25","date_gmt":"2012-07-16T15:35:25","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&#038;p=2206"},"modified":"2019-01-02T15:36:41","modified_gmt":"2019-01-02T15:36:41","slug":"puma-lodge","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/puma-lodge\/","title":{"rendered":"Branding Puma Lodge"},"content":{"rendered":"<p><strong>Desaf\u00edo<\/strong><br \/>\nDise\u00f1ar la marca del \u00fanico lodge de lujo en Latinoam\u00e9rica, bajo el objetivo de llegar a dos segmentos: por una parte, un p\u00fablico muy selecto en temporada de invierno, y, por otro, un p\u00fablico m\u00e1s transversal, que mantiene al hotel comercialmente activo en temporada baja.<\/p>\n<p><strong>Propuesta<\/strong><br \/>\nSe cre\u00f3 una identidad que fuera coherente con el esp\u00edritu aventurero y exclusivo de Puma Lodge. Trabajamos \u00a0un dise\u00f1o basado en elementos caracter\u00edsticos del hotel y su entorno. As\u00ed, se desarroll\u00f3 una Estrategia de branding, dise\u00f1o de logotipo, papeler\u00eda corporativa, aplicaciones, folleter\u00eda, se\u00f1al\u00e9tica, gesti\u00f3n, redacci\u00f3n y edici\u00f3n de contenidos.<br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>Resultados<\/strong><br \/>\nUna identidad que transmite perfectamente la experiencia Puma Lodge. Obtuvimos el premio Australis 2011 por la calidad de la papeler\u00eda lograda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desaf\u00edo Dise\u00f1ar la marca del \u00fanico lodge de lujo en Latinoam\u00e9rica, bajo el objetivo de llegar a dos segmentos: por una parte, un p\u00fablico muy selecto<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2208,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[23,24,26,7],"class_list":["post-2206","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-branding","portfolio-types-piezas-graficas","portfolio-types-rrss-y-medios","portfolio-types-senaleticas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZET\u00ae Branding y Comunicaciones | Branding Puma Lodge<\/title>\n<meta name=\"robots\" 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