{"id":2198,"date":"2012-05-02T15:32:40","date_gmt":"2012-05-02T15:32:40","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&#038;p=2198"},"modified":"2019-01-02T15:33:17","modified_gmt":"2019-01-02T15:33:17","slug":"ultramar","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/ultramar\/","title":{"rendered":"Ultramar"},"content":{"rendered":"<p><strong>Desaf\u00edo<\/strong><br \/>\nRealizar un diagn\u00f3stico para detectar fortalezas y debilidades de las comunicaciones internas de la empresa.<\/p>\n<p><strong>Propuesta<\/strong><br \/>\nSe trat\u00f3 de un proyecto de tres meses, donde la primera etapa consisti\u00f3 en el levantamiento de informaci\u00f3n, a partir de recopilaci\u00f3n de material institucional, reuniones y entrevistas. Luego se llev\u00f3 a cabo el proceso de desarrollo e implementaci\u00f3n de instrumentos metodol\u00f3gicos. En este caso, se realizaron 3 focus group, 6 entrevistas en profundidad a gerentes y jefes de \u00e1rea, y una encuesta online y an\u00f3nima, respondida por 260 colaboradores.<br \/>\nEl proyecto culmina con la entrega del diagn\u00f3stico, an\u00e1lisis y plan de acci\u00f3n a seguir, proponiendo acciones, mensajes y acciones comunicacionales para mejorar el clima laboral y la comunicaci\u00f3n entre los colaboradores, no solo de Ultramar Agencia Mar\u00edtima Chile, sino de todo el Grupo Ultramar.<\/p>\n<p><strong>Resultados<\/strong><br \/>\nEl diagn\u00f3stico fue presentado a fines de abril del 2013, y actualmente Zet asesora al Grupo Ultramar en distintos aspectos de su comunicaci\u00f3n institucional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desaf\u00edo Realizar un diagn\u00f3stico para detectar fortalezas y debilidades de las comunicaciones internas de la empresa. Propuesta Se trat\u00f3 de un proyecto de tres meses, donde<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2200,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[26],"class_list":["post-2198","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-rrss-y-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZET\u00ae Branding y Comunicaciones | Ultramar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zet.cl\/en\/portfolio-item\/ultramar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZET\u00ae Branding y Comunicaciones | Ultramar\" \/>\n<meta property=\"og:description\" content=\"Desaf\u00edo Realizar un diagn\u00f3stico para detectar fortalezas y debilidades de las comunicaciones internas de la empresa. 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