{"id":2146,"date":"2012-03-13T14:06:13","date_gmt":"2012-03-13T14:06:13","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&#038;p=2146"},"modified":"2019-01-02T14:06:53","modified_gmt":"2019-01-02T14:06:53","slug":"gps-chile","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/gps-chile\/","title":{"rendered":"GPS Chile"},"content":{"rendered":"<p><strong>Desaf\u00edo<\/strong><br \/>\nDiagn\u00f3stico comunicacional y gesti\u00f3n de comunicaciones externas<\/p>\n<p><strong>Propuesta<\/strong><br \/>\nGPS Chile S.A. es una empresa nacional especializada en la integraci\u00f3n de sistemas de monitoreo de veh\u00edculos y servicios profesionales. Es una de las compa\u00f1\u00edas l\u00edderes en Chile en este mercado.<br \/>\nEl primer paso del trabajo de Zet fue comprender qu\u00e9 es lo que se necesitaba comunicar y a qui\u00e9nes. Se evalu\u00f3 el estado actual de las comunicaciones de la empresa y se desarroll\u00f3 el Discurso y los mensajes clave a transmitir. Tambi\u00e9n se desarrollaron los contenidos de textos corporativos, principalmente\u00a0 para el sitio web.<br \/>\nA partir de esto se cre\u00f3 el plan de prensa, para evaluar los medios de comunicaci\u00f3n m\u00e1s id\u00f3neos para GPS Chile y comenzar a planificar las acciones futuras.<br \/>\nLuego, en 2012, se desarrollaron avisos para medios de comunicaci\u00f3n nacionales y textos corporativos para publicaciones internas y externas.<\/p>\n<p><strong>Resultados<\/strong><br \/>\nSe consolidaron el discurso y mensajes claves de la empresa, as\u00ed como tambi\u00e9n los contenidos corporativos (misi\u00f3n, visi\u00f3n, objetivos). En redes sociales, se logr\u00f3 aumentar en un 1563% la cantidad de seguidores en Twitter y en cuanto a la gesti\u00f3n de prensa, en 6 meses el ROI de apariciones fue de 166% sobre el fee mensual.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desaf\u00edo Diagn\u00f3stico comunicacional y gesti\u00f3n de comunicaciones externas Propuesta GPS Chile S.A. es una empresa nacional especializada en la integraci\u00f3n de sistemas de monitoreo de veh\u00edculos<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2147,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[26],"class_list":["post-2146","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-rrss-y-medios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZET\u00ae Branding y 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