{"id":2101,"date":"2012-02-04T13:51:48","date_gmt":"2012-02-04T13:51:48","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&#038;p=2101"},"modified":"2019-01-02T13:52:32","modified_gmt":"2019-01-02T13:52:32","slug":"hare-noi","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/hare-noi\/","title":{"rendered":"Hare Noi"},"content":{"rendered":"<p><strong>Desaf\u00edo<\/strong><br \/>\nReflejar la identidad de Rapa Nui sin ser literales y con el sello Noi Hotels.<\/p>\n<p><strong>Propuesta<\/strong><br \/>\nSe desarrolla logotipo de Hare Noi, fusionando la identidad de la isla junto a una comunicaci\u00f3n propia de Noi Hotels. Tambi\u00e9n se desarrollaron piezas corporativas en las que pregnaran los conceptos centrales de esta identidad.<\/p>\n<p><strong>Resultados<\/strong><br \/>\nUna identidad polin\u00e9sica muy fina, que rescata ciertos gui\u00f1os propios del lugar y logrando una fusi\u00f3n perfecta entre la cadena hotelera y la Isla. Desarrollamos\u00a0 la arquitectura de marca, dise\u00f1o y apoyo a la gesti\u00f3n estrat\u00e9gica a trav\u00e9s de lineamientos comunicacionales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desaf\u00edo Reflejar la identidad de Rapa Nui sin ser literales y con el sello Noi Hotels. Propuesta Se desarrolla logotipo de Hare Noi, fusionando la identidad<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2102,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[23,24],"class_list":["post-2101","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-branding","portfolio-types-piezas-graficas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZET\u00ae Branding y Comunicaciones | Hare Noi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zet.cl\/en\/portfolio-item\/hare-noi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZET\u00ae Branding y Comunicaciones | Hare Noi\" \/>\n<meta property=\"og:description\" content=\"Desaf\u00edo Reflejar la identidad de Rapa Nui sin ser literales y con el sello Noi Hotels. 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