{"id":2074,"date":"2011-10-13T13:43:14","date_gmt":"2011-10-13T13:43:14","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&p=2074"},"modified":"2019-05-15T16:43:37","modified_gmt":"2019-05-15T16:43:37","slug":"casa-atacama","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/casa-atacama\/","title":{"rendered":"Branding for Casa Atacama"},"content":{"rendered":"

Challenge<\/strong>
\nElevate Casa Atacama\u2019s identity to position it as a unique, exclusive destination with the Noi seal, nestled in the heart of San Pedro de Atacama.<\/p>\n

Proposal<\/strong>
\nCasa Atacama was our first project with Noi Hotels. We analyzed the market and carried out work in the field to identify the hotel\u2019s differentiating aspects. We developed the hotel\u2019s entire identity: logo, stationary, brochures, signage, website, corporate content and merchandising.<\/p>\n

Results<\/strong>
\nA\u00a0solid, meaningful, warm and refined image that conveys the experience of staying at Casa Atacama. In addition, we were selected to appear in Hotel Brand Identity, which is developed by Monsa publishing house.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Challenge Elevate Casa Atacama\u2019s identity to position it as a unique, exclusive destination with the Noi seal, nestled in the heart of San Pedro de Atacama. 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