{"id":2029,"date":"2011-03-14T13:07:05","date_gmt":"2011-03-14T13:07:05","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&p=2029"},"modified":"2019-05-15T17:15:40","modified_gmt":"2019-05-15T17:15:40","slug":"noi-vitacura","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/noi-vitacura\/","title":{"rendered":"Branding for Noi Vitacura"},"content":{"rendered":"

Challenge<\/strong>
\nAfter Casa Atacama, the Noi group embarked on the construction of their second hotel, located in one of Santiago\u2019s finest neighborhoods. Geared towards top-tier executives and tourists \u2013 mainly foreigners \u2013 the challenge consisted of positioning the hotel in an innovative, clear way, standing out from their direct competitors.<\/p>\n

Proposal<\/strong>
\nWe worked on brand architecture, design, photography production and provided support to strategic management through communication guidelines (for the hotel and its four restaurants). Their differentiating aspects were defined as exclusivity and being at the forefront of a new concept in hospitality, its cosmopolitan nature and connectivity (privileged location).<\/p>\n

Results<\/strong>
\nThey recovered their investment in one year, making it the most profitable hotel in the chain. We immediately got them noticed in the industry, placing them in the competition among the major \u201ccool\u201d hotels in Santiago. We developed their entire identity and won the Australis 2011 award for the quality of our stationary. We were also selected to appear in Hotel Brand Identity, developed by Monsa publishing house.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Challenge After Casa Atacama, the Noi group embarked on the construction of their second hotel, located in one of Santiago\u2019s finest neighborhoods. 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