{"id":2012,"date":"2011-02-14T13:01:55","date_gmt":"2011-02-14T13:01:55","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&p=2012"},"modified":"2019-05-15T17:34:20","modified_gmt":"2019-05-15T17:34:20","slug":"noi-hotels","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/noi-hotels\/","title":{"rendered":"Branding for Noi Hotels"},"content":{"rendered":"

Casa Atacama, Noi Vitacura, Puma Lodge, \u00cdndigo, Crusoe Island Lodge and Hare Noi.<\/p>\n

Challenge<\/strong>
\nDevelop and consolidate the Noi Hotels brand as the first exclusive hotel chain in Chile.<\/p>\n

Proposal<\/strong>
\nAs a chain, Noi still lacked a graphic identity, so, Zet decided to develop a comprehensive branding strategy to transform Noi Hotels into a group with common corporate values for all of their hotels: quality, excellence, warmth and exclusivity. We developed a branding strategy, logo design, corporate stationary, brochures, and carried out content management and editing.<\/p>\n

Results<\/strong>
\nAlthough we developed a specific identity for each hotel, the holding group is the cornerstone of the Noi Hotels communication strategy. We managed to convey that Noi Hotels is a great brand that is above all other hotels.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Casa Atacama, Noi Vitacura, Puma Lodge, \u00cdndigo, Crusoe Island Lodge and Hare Noi. Challenge Develop and consolidate the Noi Hotels brand as the first exclusive hotel [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2013,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[40,41,43,45,46,47],"class_list":["post-2012","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-campaign","portfolio-types-communications","portfolio-types-branding-en","portfolio-types-graphic-pieces","portfolio-types-digital-marketing","portfolio-types-signage"],"yoast_head":"\nZET\u00ae Branding y Comunicaciones | Branding for Noi Hotels<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zet.cl\/en\/portfolio-item\/noi-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZET\u00ae Branding y Comunicaciones | Branding for Noi Hotels\" \/>\n<meta property=\"og:description\" content=\"Casa Atacama, Noi Vitacura, Puma Lodge, \u00cdndigo, Crusoe Island Lodge and Hare Noi. 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