{"id":2005,"date":"2010-12-17T12:57:02","date_gmt":"2010-12-17T12:57:02","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&#038;p=2005"},"modified":"2019-07-04T16:47:18","modified_gmt":"2019-07-04T16:47:18","slug":"registrar-la-identidad","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/","title":{"rendered":"&#8220;Registrar la Identidad&#8221; Book"},"content":{"rendered":"<p><strong>Challenge<\/strong><br \/>\nDesign and produce the image and two publications of a new collection for the National Council of Culture and the Arts (<em>CNCA, Consejo Nacional de la Cultura y las Artes<\/em>).<\/p>\n<p><strong>Proposal<\/strong><br \/>\nWe generated a graphic line for the emerging Colecci\u00f3n Patrimonio (<em>Heritage Collection<\/em>), which was intended as a framework for publications on heritage themes funded by the CNCA. Zet helped the editorial team with the distribution of the content and its structure in order to optimize ink and paper resources.<\/p>\n<p><strong>Results<\/strong><br \/>\nTwo publications, where the second one was \u201cRegistrar la Identidad\u201d (<em>Record the Identity<\/em>) through the Musicology Program.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenge Design and produce the image and two publications of a new collection for the National Council of Culture and the Arts (CNCA, Consejo Nacional de<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2007,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[4],"class_list":["post-2005","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-editorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZET\u00ae Branding y Comunicaciones | &quot;Registrar la Identidad&quot; Book<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZET\u00ae Branding y Comunicaciones | &quot;Registrar la Identidad&quot; Book\" \/>\n<meta property=\"og:description\" content=\"Challenge Design and produce the image and two publications of a new collection for the National Council of Culture and the Arts (CNCA, Consejo Nacional de [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/\" \/>\n<meta property=\"og:site_name\" content=\"ZET\u00ae Branding y Comunicaciones\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ZetConsultora\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-04T16:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zet.cl\/wp-content\/uploads\/2018\/04\/c990e6f8d23465f26832b4c8de3d174e.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"749\" \/>\n\t<meta property=\"og:image:height\" content=\"473\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/\",\"url\":\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/\",\"name\":\"ZET\u00ae Branding y Comunicaciones | \\\"Registrar la Identidad\\\" Book\",\"isPartOf\":{\"@id\":\"https:\/\/zet.cl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zet.cl\/wp-content\/uploads\/2018\/04\/c990e6f8d23465f26832b4c8de3d174e.jpeg\",\"datePublished\":\"2010-12-17T12:57:02+00:00\",\"dateModified\":\"2019-07-04T16:47:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/#primaryimage\",\"url\":\"https:\/\/zet.cl\/wp-content\/uploads\/2018\/04\/c990e6f8d23465f26832b4c8de3d174e.jpeg\",\"contentUrl\":\"https:\/\/zet.cl\/wp-content\/uploads\/2018\/04\/c990e6f8d23465f26832b4c8de3d174e.jpeg\",\"width\":\"749\",\"height\":\"473\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zet.cl\/en\/portfolio-item\/registrar-la-identidad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/zet.cl\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;Registrar la Identidad&#8221; 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