{"id":1936,"date":"2010-07-05T01:48:23","date_gmt":"2010-07-05T01:48:23","guid":{"rendered":"https:\/\/zet.cl\/portfolio-item\/arizona\/"},"modified":"2018-12-27T19:48:03","modified_gmt":"2018-12-27T19:48:03","slug":"arizona","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/arizona\/","title":{"rendered":"Arizona"},"content":{"rendered":"<p><strong>Desaf\u00edo<\/strong><br \/>\nDesarrollo de sitio web para presentar los productos Arizona y estrategia de difusi\u00f3n de los nuevos productos.<\/p>\n<p><strong>Propuesta<\/strong><br \/>\n-Arizona sitio web: Este proyecto se enfoca en presentar la l\u00ednea de productos de t\u00e9 verde, t\u00e9 verde diet, y t\u00e9 blanco con jugo de ar\u00e1ndano, entre otros productos de la marca.<br \/>\nUsando una gr\u00e1fica acorde con cada l\u00ednea de productos, el sitio web cuenta con animaciones para resaltar las caracter\u00edsticas de cada uno. Adem\u00e1s tiene un sistema de pedido y compras de las bebidas a trav\u00e9s de un formulario de contacto.<br \/>\n-Arizona trivia del verano: Para dar a conocer los nuevos productos que Arizona ha tra\u00eddo a Chile, se realiz\u00f3 una estrategia a trav\u00e9s de un advergaming, o juego publicitario que consist\u00eda en una trivia con preguntas sobre la misma marca. Este mini juego permit\u00eda a los participantes ganar diferentes productos Arizona. Se realiz\u00f3 difusi\u00f3n a trav\u00e9s de Facebook y emailings. Fue programado con el lenguaje ActionScript 3 de Flash.<\/p>\n<p><strong>Resultados<\/strong><br \/>\nUna plataforma b\u00e1sica de venta online, desde la calidad gr\u00e1fica de las botellas, donde Chile dio un salto en el dise\u00f1o y fue imitado por otros pa\u00edses. Fue un resultado por sobre lo esperado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desaf\u00edo Desarrollo de sitio web para presentar los productos Arizona y estrategia de difusi\u00f3n de los nuevos productos. Propuesta -Arizona sitio web: Este proyecto se enfoca<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1944,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[24,25],"class_list":["post-1936","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-piezas-graficas","portfolio-types-sitio-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZET\u00ae Branding y Comunicaciones | Arizona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zet.cl\/en\/portfolio-item\/arizona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZET\u00ae Branding y Comunicaciones | Arizona\" \/>\n<meta property=\"og:description\" content=\"Desaf\u00edo Desarrollo de sitio web para presentar los productos Arizona y estrategia de difusi\u00f3n de los nuevos productos. 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