{"id":1772,"date":"2009-02-18T13:59:53","date_gmt":"2009-02-18T13:59:53","guid":{"rendered":"https:\/\/zet.cl\/?post_type=portfolio&#038;p=1772"},"modified":"2018-12-26T14:02:50","modified_gmt":"2018-12-26T14:02:50","slug":"rugendas","status":"publish","type":"portfolio","link":"https:\/\/zet.cl\/en\/portfolio-item\/rugendas\/","title":{"rendered":"Rugendas"},"content":{"rendered":"<p><strong>Desaf\u00edo<\/strong><br \/>\nDurante el a\u00f1o 2010 el Hotel Rugendas pas\u00f3 por una profunda renovaci\u00f3n y cambio de p\u00fablico objetivo. El desaf\u00edo consisti\u00f3 en dise\u00f1ar su nueva identidad, que deb\u00eda transmitir los conceptos de la filosof\u00eda del hotel, dirigido a un segmento corporativo renovado y m\u00e1s adelante crear un nuevo sitio web.<\/p>\n<p><strong>Propuesta<\/strong><br \/>\nSe desarroll\u00f3 un nuevo sitio web para el hotel, que en la actualidad, por decisi\u00f3n de la nueva administraci\u00f3n, ya no es el mismo. El objetivo era reflejar los nuevos conceptos plasmados en el resto de las aplicaciones y que la web funcionara como una herramienta de marketing digital, adem\u00e1s de la implementaci\u00f3n de la plataforma de reservas para el sitio. Y por otra parte, tambi\u00e9n se desarroll\u00f3 la estrategia de branding y comunicaciones, para abrir las puertas a la nueva identidad de Rugendas.<\/p>\n<p><strong>Resultados<\/strong><br \/>\nRedise\u00f1o de la marca, simplific\u00e1ndola, direcci\u00f3n de arte de fotograf\u00edas de lobby, desarrollo de folleter\u00eda, papeler\u00eda, pendones, sitio web, brochure, se\u00f1al\u00e9ticas y toda la administraci\u00f3n de las redes sociales. El sitio web ubic\u00f3 al hotel en las primeras posiciones de los buscadores y permiti\u00f3 la administraci\u00f3n din\u00e1mica de banners, ofertas y noticias. Y con la implementaci\u00f3n de la plataforma de reservas para el sitio, se abri\u00f3 un nuevo canal de ventas para el hotel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desaf\u00edo Durante el a\u00f1o 2010 el Hotel Rugendas pas\u00f3 por una profunda renovaci\u00f3n y cambio de p\u00fablico objetivo. El desaf\u00edo consisti\u00f3 en dise\u00f1ar su nueva identidad,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":1752,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"content-type":""},"portfolio-types":[25],"class_list":["post-1772","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-sitio-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZET\u00ae Branding y Comunicaciones | Rugendas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zet.cl\/en\/portfolio-item\/rugendas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZET\u00ae Branding y Comunicaciones | Rugendas\" \/>\n<meta property=\"og:description\" content=\"Desaf\u00edo Durante el a\u00f1o 2010 el Hotel Rugendas pas\u00f3 por una profunda renovaci\u00f3n y cambio de p\u00fablico objetivo. 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